Michal Semela

About

Michal Semela is a Interactive Art Director and Designer living in New Zealand.

 

Michal Semela, 
Interactive Art Director / Designer, based in New Zealand, working globally.

With European design training, I have always been fascinated and passionate about technology and making it fun and useful for everyday users! I love to collaborate with clients to ensure together we create the best outcome for them.

Design has always been my passion and together with my technical background I have a great understanding of how things should look, work and feel to be accessible and effective for users. I enjoy pushing the digital boundaries and creating thoughtful, beautiful and intelligent design which is simple to use.

I have more than 12 years experience working in the digital space between UX and UI, with a focus on new technologies and design thinking. Until recently, I was a lead designer at Young & Shand, one of New Zealand’s seminal digital agencies before becoming independent. 

Amongst others, I work with Toyota, Vodafone, Wrigley, Schwarzkopf, 2degrees, Kiwi Property, GE Money, Smirnoff, Steinlager, Lifepod, Shave for Cure, Cure Kids, Vogel’s, and Telecom.

 
 
 
 

Experience

Interactive Art Director / Designer, Freelance
Feb 2017 – now

Interactive Designer and Design Lead, Young + Shand
June 2012 – Feb 2017

Interactive Art Director and Designer, Design Lab. 
August 2010 – May 2012

Interactive Art Director, MarkBBDO
June 2007 – January 2010

Full work history in LinkedIn.

 
 
 

What do I do

Strategy
Art Direction
Interaction Design
User Experience (UX)
User Interface (UI)
Visual Design
Application Design
AR, VR, XR

What tools I use

Pen and Moleskine
Dropbox
Dropbox Paper
Sketch
InVision
InVision Studio
Adobe CC

 
 
 

Process

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Research
The process begins with detailed research of the project in order to explore and learn.  

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Concept
A journey of discovery in search of the right approach for people who will use products or services.

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Design
When everything is thought through, sketched and planned. Then design takes over to create a unique experience for users.