Michal Semela


Michal Semela is a Interactive Art Director and Designer living in New Zealand.


Michal Semela, 
Product Designer, based in New Zealand, working globally.

With European design training, I have always been fascinated and passionate about technology and making it fun and useful for everyday users! I love to collaborate with clients to ensure together we create the best outcome for them.

Design has always been my passion and together with my technical background I have a great understanding of how things should look, work and feel to be accessible and effective for users. I enjoy pushing the digital boundaries and creating thoughtful, beautiful and intelligent design which is simple to use.

I have more than 12 years experience working in the digital space between UX and UI, with a focus on new technologies and design thinking. Until recently, I was a lead designer at Young & Shand, one of New Zealand’s seminal digital agencies before becoming independent. 

Amongst others, I work with Fonterra, Mercury Energy, Toyota, Vodafone, Wrigley, Schwarzkopf, 2degrees, Kiwi Property, GE Money, Smirnoff, Steinlager, Lifepod, Shave for Cure, Cure Kids, Vogel’s, and Telecom.



Product Designer, Freelance
Feb 2017 – now

UX/UI Designer, Catch Design (Contract)
Nov 2017 – Oct 2018

Interactive Designer and Design Lead, Young + Shand
June 2012 – Feb 2017

Interactive Art Director and Designer, Design Lab. 
August 2010 – May 2012

Interactive Art Director, MarkBBDO
June 2007 – January 2010

Full work history in LinkedIn.


What do I do

Art Direction
User Experience (UX)
User Interface (UI)
Interaction Design
Visual Design
Application Design

What tools I use

Pen and Moleskine
Dropbox Paper
InVision Studio
Adobe CC




The process begins with detailed research of the project in order to explore and learn.  


A journey of discovery in search of the right approach for people who will use products or services.


When everything is thought through, sketched and planned. Then design takes over to create a unique experience for users.