Michal Semela

Dairy Diary


Dairy Diary App

Farm Source is a part of Fonterra which is helping farmers with services and tools to help them with everyday stuff and much more. I was helping build a new kind of app for farmers to help them record sick animals, treatments, maintenance, etc.


I became part of the project in the early stages of app development and helped shape the first MVP version, and from that point, I was part of the Agile team to deliver the following functionality. Working with the Product owner, BA’s, Developers on a daily bases. Working from concept, UX to UI to help with future functionality and testing app with selected farmers to make sure we are building things for our audience.


It’s been such a fantastic experience to help Farm Source to build an app for their users. First feedback has been positive. App adaptation exceeded expectations multiple times and its great to see it succeed.



Design and Interaction


User Experience
Interface Design


iOS, Android


Catch Design