Michal Semela is a Interactive Art Director and Designer living in New Zealand.


My name is Michal Semela, I'm an Interactive Art Director and Designer living in New Zealand, with more than 10 years’ of experience.

Design has always been my passion and I’m always trying new things and techniques. I have a strong technical background, which gives me good understanding of how things can work and where I can push boundaries with my ideas and design.

Over the last few years, I’ve worked with big and small clients such as: Toyota, Vodafone, Wrigley, Schwarzkopf, 2degrees, Kiwi Property, GE Money, Smirnoff, Steinlager, Lifepod, Shave for a Cure, Cure Kids, Vogel's, Telecom, etc.



Interactive Designer and Design Lead, Young + Shand. 
June 2012 – Feb 2017


Interactive Art Director and Designer, Design Lab. 
August 2010 – May 2012


Interactive Art Director, MarkBBDO. 
June 2007 – January 2010


Full work history in LinkedIn.


What do I do

Art Direction
Concept & Strategy
Wireframing & User journeys
Interaction & UI/UX
Website Architecture

Visual design
Web Design
Mobile Apps
Interactive projects
VR Concepts and Design



A. Explore

The process begins with detailed research of the project in order to explore and learn.  

B. Concept

A journey of discovery in search of the right approach for people who will use products or services.

C. Design

When everything is thought through, sketched and planned. Then design takes over to create a unique experience for users.


Get in touch

I’m currently available for freelancing and interested in any job position that fits my skills. You can contact me at

Or you can find me on here: