My name is Michal Semela, I'm an Interactive Art Director and Designer living in New Zealand, with more than 10 years’ of experience.
The design has always been my passion and I always try new things techniques. I have strong technical background which gives me a good understanding of how things can work and where I can push boundaries with my ideas and design.
Over last years I work for big and small clients as Toyota, Vodafone, Wrigley, Schwarzkopf, 2degrees, Kiwi Property, GE Money, Smirnoff, Steinlager, Lifepod, Shave for Cure, Cure Kids, Vogel's, Telecom, etc.
Interactive Designer and Design Lead, Young + Shand.
June 2012 – Feb 2017
Interactive Art Director and Designer, Design Lab.
August 2010 – May 2012
Interactive Art Director, MarkBBDO.
June 2007 – January 2010
Full work history in LinkedIn.
What do I do
Concept & Strategy
Wireframing & User journeys
Interaction & UI/UX
VR, AR, MR Concepts and Design
The process begins with detailed research of the project in order to explore and learn.
A journey of discovery in search of the right approach for people who will use products or services.
When everything is thought through, sketched and planned. Then design takes over to create a unique experience for users.